(Online Promotion)

Brand: Westpac        Media: online, pr, social, content

How did Westpac get 5 million Australians to watch 13 really, really boring tutorial videos – about withdrawing ATM cash with a code instead of a card? Simple. They ‘mistakenly’ slipped a few live cash codes into the online videos, then let the internet discover them and whip itself into a free cash giveaway frenzy.