Devondale Milk
(Brand Campaign)

Brand: Devondale        Media: film, outdoor, press

Devondale is an Australian dairy, 100% owned by the local farmers who supply it. This is not the case for its multi-national, big business-owned competitors. So, to launch Devondale’s new chilled milk product, we took the opportunity to poke fun at the other players in the category. After all, wouldn’t you prefer to buy your milk from the people who actually make it?