RSL
(Mobile)

Brand: Anzac Appeal        Media: mobile, online, integrated

Amidst a radically shifting fundraising landscape, the RSL needed a new way to raise money around ANZAC Day – one that appealed to a younger generation. So we created a ‘Minute of Silence’, recorded by 80 distinguished returned servicemen and women, that Australians could then buy and listen to from their mobiles.

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