Melbourne Theatre Company

Brand: MTC        Media: online, PR, social

To promote the Melbourne Theatre Company’s production of Birdland – a play about rock & roll excess – we invented a way for people to get a sneak peak of the play and then share the experience with their friends. We called it Peephole Preview. Scenes from Birdland were re-created in city hotel rooms, and VIP influencers were invited to attend. The catch? The performance was only visible through a special peephole in the hotel room door, that needed your smart phone to view and video it. The result? Lots of celebrities sharing lots of Peephole Previews of MTCs awesome new play.

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