Brand: Devondale Media: film, radio, outdoor
How do you launch a new breakfast drink into a hugely competitive category? Our strategy was to draw attention to the market leader’s secret ingredient – soy. The trick was to do it in a way that made you love the new brand, Fast Start. Fortunately, this did. ‘Sunshine Bubble’ was the first of 8 hugely successful ‘product’ ads that re-launched Devondale into Australia’s collective consciousness.