Stuart has worked on a huge range of clients during his career across two continents, Africa and Australia. Originally from South Africa he was the creative lead at DDB for the 2010 Fifa World Cup campaign for Africa’s biggest telco, working with 16 different countries for the duration of the campaign rollout.
He was also responsible for one of Ikea’s most effective campaigns, “Ikea Rent”, which saw Ikea paying customers rent cheques for keeping the catalogue in their homes, achieving an ROI of over 3000% in just 8 weeks. Stuart is passionate not just about ideas, but about ideas that can really create change for a brand. A focus that has earned him multiple Effies throughout his career and a Grand Prix in effectiveness here in Australia.
“An idea can turn to dust or magic, depending on the talent that rubs against it.” is Stu’s favourite Bill Bernbach quote.