Penelope started her career in London, where she worked in social media planning roles within digital, media and communication agencies. She worked across a variety of clients in the lifestyle, consumer, financial and entertainment sectors, including Sony, Vodaphone, Coca Cola, Kimberly Clarke, Tesco Bank, Hewlett Packard and Domino’s Pizza.
Since moving to Australia in 2011, Penelope has held social media roles in the consumer, social marketing and experiential industries, where she has developed social media strategies and campaigns for a range of clients including Jetstar, KIA, TWE, IKEA and ANZ. With experience working with a variety of industries, audiences and within different disciplines, Penelope brings a holistic view of the social media space.
Penny’s favourite Bill Bernbach quote; “An idea can turn to dust or magic, depending on the talent that rubs against it.”