Campaign Brief, 28 June 2015
Australia has scored one Silver Lion and a Bronze Lion in the Branded Content + Entertainment Lions presented tonight in Cannes.
Campaign Brief, May 18, 2015
Avoiding doing things we’re supposed to do is a legitimate skill – one many of us spend a lifetime perfecting. It’s this avoidance reflex that’s the focus of ahm’s new ‘tax time’ health insurance campaign, from DDB Melbourne.
Matt Oxley, Head of Technology, DDB Group Melbourne, AdNews, March 31
Grey Worldwide has been ‘famously effective since 1917′. Grey’s hottest new campaign is a ‘paint’ for Volvo.
Chris Hanrahan and Jordy Molloy write exclusively for CB, June 25, 2015.
Well it’s now Day Trois of the Cannes Festival and the nauseating feeling left over from the reheated barramundi on Qantas Flight Q19 has now been replaced with the nauseating feeling of knowing we get our brief today. We have to concept, film and submit a 60sec commercial in 48 hours time.
Chris Hanrahan and Jordy Molloy write exclusively for CB, June 23, 2015.
Every night Jordy and I separate the two single beds in our hotel room until they’re an acceptable distance apart, and every day we come back to find that the maid has pushed them together again.
Dion Appel, DDB Managing Director, B&T, June 3
They’re everywhere at the moment, and brands are falling head over heels to connect with them. And yet getting across the idea of millennials to board members who were potentially not in the age bracket was DDB Melbourne MD Dion Appel’s toughest sell.
DDB’s David Brown, B&T, June 18
The concept of ‘good creative’ within the ad industry is subjective, however both David Brown, managing director at DDB Melbourne and Darren Spiller, chief creative officer at DDB Melbourne, believe you just know when creative will blow some socks off. But sometimes that creative doesn’t always get results.