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The Duality of Technology & How to Inspire Meaningful Innovation.

Our recently appointed CX strategist at Tribal Worldwide Melbourne, Daniel Bluzer-Fry, shares his thoughts on ‘The Duality of Technology & How to Inspire Meaningful Innovation.’ He explores the light and dark sides of emerging technologies and the impact on society. He highlights a number of key considerations that brands should bear in mind when it comes to the way in which they both communicate and innovate.

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Elliot Costello, co-founder of social enterprise company YGap, had an email from a director of one of Richard Branson’s companies expressing dismay that they were thinking of closing an apparel firm from which she had ordered five T-shirts.

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DDB is officially re-launching Lifelounge as part of the DDB Group via a strategic partnership with Fairfax events and the Australian Financial Review.
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Millennials cannot be approached as one homogenous group, writes Dion Appel, yet there are fundamental and significant differences between the millennials and previous generations.

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Melbourne’s advertising community came together again last night for the MADC After Party. It’s the awards show without the awards.
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Kristy Russell, Executive Producer Tribal, AdNews

It had taken the Apple genius three hours to remove the malware that was turning the words I typed into triggers that launched full-page ads for thinks i would never want. “Would you like AdBlock with that?” he asked. I didn’t even blink before answering, writes Candide McDonald.

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To promote the Melbourne Theatre Company’s production of Birdland – a play about rock & roll excess – we invented a new way for people to get a sneak peak of the play, and then share the experience with their friends.

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How did Westpac get 8 million Australians to watch 13 really boring tutorials about their ‘get cash’ product – a product that lets you withdraw ATM cash with a code instead of a card?

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Finding a complicated way to do something simple is a skill many of us take great pride in. Like selecting health cover. That’s the head nodding insight in this new campaign for ahm.

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