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Digital makes traditional advertising ‘work harder’ and marketers need to strike a better balance between short and long term, UK effectiveness expert Les Binet said at an event for DDB Melbourne today.

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Digital has revolutionised out of home as it has all other forms of advertising. It’s one of the most exciting channels out there, so why are the boundaries so seldom pushed by Australian brands and their agencies?
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The secret life of dogs is not so secret any more. DDB Melbourne has created an online content series of true confessions – true confessions by dogs about the tactics they use to get Schmackos treats from their owners.

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Controversial infidelity site Ashley Madison surprised punters across the globe with its latest advertising campaign: part of a larger rebrand designed to shake its bad reputation following a very public security leak earlier this year.

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In order to truly be embraced by Australian millennials, brands should relinquish control and let loyal consumer advocates help sell their products, a leading industry figure has said.
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In Australia, 15- to 35-year-olds are currently spending $67 billion every year and in ten years’ time will make up 75% of the workforce. By 2025, their spending will be pushing $100 billion annually.

Daniel Bluzer-Fry

I recently went to a Comms Council’s Account Planning Group (APG) event sharing key outtakes from SXSW followed by an open discussion about what some of these transformations may mean for planners and brands in the not so distant future.

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In a global re-alignment of its CRM business, DDB Group has announced the name change of its CRM business to TRACK, which will replace the RAPP brand in Australia and New Zealand.

Preets Parmar

The recently re-branded Track Melbourne, that replaced the DAS owned RAPP brand and is a wholly owned subsidiary of the DDB Group Worldwide, has announced the appointment of leading global CRM strategist, Preetesh Parmar.

Matt Oxley
On the surface, Matt Oxley’s career path has been pretty straightforward having been with DDB his entire working career since 1998.

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