Digital makes traditional advertising ‘work harder’ and marketers need to strike a better balance between short and long term, UK effectiveness expert Les Binet said at an event for DDB Melbourne today.
The secret life of dogs is not so secret any more. DDB Melbourne has created an online content series of true confessions – true confessions by dogs about the tactics they use to get Schmackos treats from their owners.
Controversial infidelity site Ashley Madison surprised punters across the globe with its latest advertising campaign: part of a larger rebrand designed to shake its bad reputation following a very public security leak earlier this year.
In Australia, 15- to 35-year-olds are currently spending $67 billion every year and in ten years’ time will make up 75% of the workforce. By 2025, their spending will be pushing $100 billion annually.
In a global re-alignment of its CRM business, DDB Group has announced the name change of its CRM business to TRACK, which will replace the RAPP brand in Australia and New Zealand.
The recently re-branded Track Melbourne, that replaced the DAS owned RAPP brand and is a wholly owned subsidiary of the DDB Group Worldwide, has announced the appointment of leading global CRM strategist, Preetesh Parmar.