Kristy Russell

Kristy Russell

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Millennials cannot be approached as one homogenous group, writes Dion Appel, yet there are fundamental and significant differences between the millennials and previous generations.

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Melbourne’s advertising community came together again last night for the MADC After Party. It’s the awards show without the awards.

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Kristy Russell, Executive Producer Tribal, AdNews It had taken the Apple genius three hours to remove the malware that was turning the words I typed…

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To promote the Melbourne Theatre Company’s production of Birdland – a play about rock & roll excess – we invented a new way for people…

Westpac

How did Westpac get 8 million Australians to watch 13 really boring tutorials about their ‘get cash’ product – a product that lets you withdraw ATM cash with a code instead of…

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Finding a complicated way to do something simple is a skill many of us take great pride in. Like selecting health cover. That’s the head nodding…

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Remember the good ol’ days of advertising when you could crack an off-colour joke or show a woman’s buttocks without fear of running foul of…

Radiant return

Brand: Radiant        Media: online, pr, film Radiant is one of Australia’s favourite detergent brands. But its leadership position was under threat, despite…

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Brand: Westpac        Media: online, pr, social, content How did Westpac get 5 million Australians to watch 13 really, really boring tutorial videos – about withdrawing…

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Campaign Brief, 28 June 2015 Australia has scored one Silver Lion and a Bronze Lion in the Branded Content + Entertainment Lions presented tonight in…

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