Kristy Russell

Kristy Russell

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Digital makes traditional advertising ‘work harder’ and marketers need to strike a better balance between short and long term, UK effectiveness expert Les Binet said…

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Digital has revolutionised out of home as it has all other forms of advertising. It’s one of the most exciting channels out there, so why…

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Brand: ahm             Media: mobile, social, online Health insurers are the worst at relationships. They’re clingy, selfish, and always have…

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Brand: Schmackos            Media:  social, mobile, online, P2P Humans had to reassess everything after we aired this controversial facebook content series. It…

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The secret life of dogs is not so secret any more. DDB Melbourne has created an online content series of true confessions – true confessions…

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Controversial infidelity site Ashley Madison surprised punters across the globe with its latest advertising campaign: part of a larger rebrand designed to shake its bad…

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In order to truly be embraced by Australian millennials, brands should relinquish control and let loyal consumer advocates help sell their products, a leading industry…

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In Australia, 15- to 35-year-olds are currently spending $67 billion every year and in ten years’ time will make up 75% of the workforce. By 2025,…

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I recently went to a Comms Council’s Account Planning Group (APG) event sharing key outtakes from SXSW followed by an open discussion about what some…

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In a global re-alignment of its CRM business, DDB Group has announced the name change of its CRM business to TRACK, which will replace the…

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